ICY HOT ~ Rise From Pain

After working with Shaq for 9 years and after dozens upon dozens of spots, this one remains my favorite. Rise started as a concept that we shot in the last 20 minutes of the day. The spot turned into a larger campaign we shot several installations of over the following year.

Fun Fact: Shaq and I wore matching sweaters. Best day ever.

Other Spots in this Campaign

Credits

Production

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2nd AD ~

Director Of Photography ~

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2nd AC ~

DIT ~

Gaffer ~

Key Grip ~

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Makeup ~

Stylist (Shaq) ~

Wardrobe Stylist ~

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Locations ~

Xander Strohm

Chris Zander

Kris Mather

Emily Malito

Luke McCullough

Helen Urriola

Jenni Bedel

Devaughn Hughson

Robin “RK”Kempf

David Myrick

Nancy Segler

Courtney Drews

Brad Crosby

Chris Sorel

Frank Boon

Matt McIntyre

Erica Hart

Jacqui Gee

Tiffanie McHale

Eric Milsen

Mike Sexton

Valerie Warren

31,000 ft

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Carter Keith

Carl Foster

Kristina Blake

Marshall Lestz

Dean Hlavinka

Kathy Fawcett Martin

Matthew Line

Icy Hot

Lucas Mininger

Chris Brown

Scott Seiffert

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Sr Brand Manager, Icy Hot Devices ~